“There’s truly so many favourites-I can’t even begin to tell you,” he says. Though the recession stunted business growth, Barnes continued to work with his celebrity comrades, creating beauty looks and products that would pay off later down the line. ![]() The future is changing again, and so is my vision.” Shortly after, Scott Barnes Cosmetics became one of the top three selling brands in major department stores. Eventually, they had to close the segment down 42 minutes into his time slot because they had already done $1 million, racking up $800,000 in back orders. With a one-hour time slot to promote a 21-piece collection, QVC opted for a $400,000 wholesale order, which Barnes sold in the first fifteen minutes he was on air. But I had a different vision.”īarnes knew QVC would not only get him inside three million homes in a single moment, but give him the time luxury lines rarely have to explain why his products were worth the investment. To them, that was a place where you end up, not where you start off. “People thought I was crazy to launch a luxury brand on QVC. I understand that beige can’t just be a beige. You have to understand its warmth and depth and how that will look on different people of all skin tones and ages.”Īfter years of hard work, Scott Barnes Cosmetics was ready to launch a full 130-SKU line by April 2004.only not how anyone expected. I understand skin, and with my fine arts background, I really understand color and tone. ![]() “I knew that I had the vision and knowledge to bring women something on a level they hadn’t previously been able to get. Though he was making the products in his kitchen at the time, Barnes started to wonder whether there was a gap in the market his creations could fill. (Photo by Jordan Strauss/Invision/AP) Jordan Strauss/Invision/AP Jennifer Lopez arrives at the American Music Awards on Tuesday, Oct.
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